{"id":3253,"date":"2022-05-23T08:30:19","date_gmt":"2022-05-23T06:30:19","guid":{"rendered":"https:\/\/sarecontents.eus\/?p=3253"},"modified":"2022-05-19T12:30:43","modified_gmt":"2022-05-19T10:30:43","slug":"balio-erantsia","status":"publish","type":"post","link":"https:\/\/sarecontents.eus\/eu\/balio-erantsia\/","title":{"rendered":"Balio erantsia"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Zure sektorean erraldoi bat daukazu?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proiektu interesgarriak eramaten dituen hori, prezio baxuak eskaintzen dituena, denbora, langileak eta abar dituena.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eta, horren aurrean, zer egin dezakezu zuk?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gogoratzen dut, nik 12 urte inguru izango nituen, nire auzoan azalera handi bat zabaldu zutela. Horrek auzoko komertzioetan nola eragiten zuen kontziente izan nintzen lehen aldiz. A zer nolako pena ematen zidan Doloresen denda ixtea pentsatze hutsak\u2026 Bizitza osoa zeraman hor, nire etxe azpian. Orain bere iloba Manolok darama. Eta tomatea eta ikuzgailurako xaboia erostera jaistea maite nuen, beti irribarre batekin artatzen zidatelako eta, tira, elkarri adarra jotzen genion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baina handia heldu zen, eta bezeroak galtzeko beldurrez, auzoko komertzioek itxi egin zuten. Sektorez aldatu ziren edo besteren kontura lana bilatu zuten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eta kitto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eta kitto? Ez dut uste. Egia esan, uste dut oraindik arreta irribarre batekin jaso nahi dutenak, txantxak eta kuxkuxeoak partekatzea gustuko dutenak, edo &#8220;nire anaiak lagun zaitzake&#8221; entzun nahi dutenak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eta, kasualitatez, une honetan bertan, auzoan elkarte bat eratu dugu abandonatutako espazio publiko bati erabilgarritasuna emateko asmoz. Hitzaldiak, kontzertuak, truke azokak, poesia errezitaldiak\u2026 antolatzen ari gara. Eta ezin duzu ezta imajinatu ere zenbat jende ari den ekarpenak egiten, ideiak emanez eta duen denbora libre gutxia eskainiz.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zure sektoreko erraldoiak guztia bereganatzen duelako, zure enpresak lekurik ez duela uste duzu?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bere aurka prezio merkeekin \u201cborrokatzen\u201d badugu, jai daukagu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asko sentitzen dut, baina zentzu horretan berak dauka maniobrarako ahalmen handiagoa. Alde batetik gastuak murriztu ditzake beste batetik igotzeko, bestela ondoren igoko ditu. Haren marketin taktiken barne dago. Estrategietarako baliabide gehiago ditu. Zer esango dizut ba nik!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Baina, eutsi goiari. Dena ez dago galduta.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aipatu bezala, badago prezio merkeak baino zerbait gehiago bilatzen duen jende asko. Konturatu direlako:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Gastu finkoak ez direla aldatzen prezioak murriztu arren, hortaz, gastuei aurre egin ahal izateko, denbora tarte berdinean lan gehiago hartu beharko dituzu. Beraz, ez diot zure lanari denbora bera eskainiko, nire gastuei aurre egiteko lan karga gehiago behar dudalako. Ezta?<\/span><\/li>\n<li>&nbsp;<span style=\"font-weight: 400;\">\u201cErraldoi\u201d horiek azpikontratatu egiten dutela. Eta, funtsean, azpikontratatuaren prezioen arabera egiten dute, bada, \u201ceskaintza onena\u201d aukeratzeko outsourcing teknikak erabiltzen dituzte. Askotan, ez dute ezta ezagutzen ere.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Zalantza, galdera eta abarren kasuan ezin garela zuzenean bezeroarekin harremanetan jarri, gure konfidentzialtasun akordioarengatik, haiekin harremanetan jartzea galarazten diguna. Beti bitartekarien bitartez.<\/span><\/li>\n<li>\u201cErraldoi\u201d horiek azpikontratekin hitz egiterako bezero finalarekin prezio eta epeak hitzartu dituztela, maniobrarako tartea ez daukatelarik.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Orduan, zer egiten dugu txikiok?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zure balio diferentziala bila ezazu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nagusiki zure zer ezaugarri nabarmentzen dute? Nork bilatzen zaitu?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eta esan. Mezu hori komunika ezazu. Ez duzu parekorik, eta hain zuzen ere, hori nahi duen norbait egongo da. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zure sektorean erraldoi bat daukazu? Proiektu interesgarriak eramaten dituen hori, prezio baxuak eskaintzen dituena, denbora, langileak eta abar dituena. Eta, horren aurrean, zer egin dezakezu zuk? Gogoratzen dut, nik 12 urte inguru izango nituen, nire auzoan azalera handi bat zabaldu zutela. Horrek auzoko komertzioetan nola eragiten zuen kontziente izan nintzen lehen aldiz. A zer nolako [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"class_list":["post-3253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bestelakoak"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Balio erantsia - SARE Contents<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"eu_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balio erantsia - SARE Contents\" \/>\n<meta property=\"og:description\" content=\"Zure sektorean erraldoi bat daukazu? Proiektu interesgarriak eramaten dituen hori, prezio baxuak eskaintzen dituena, denbora, langileak eta abar dituena. Eta, horren aurrean, zer egin dezakezu zuk? Gogoratzen dut, nik 12 urte inguru izango nituen, nire auzoan azalera handi bat zabaldu zutela. Horrek auzoko komertzioetan nola eragiten zuen kontziente izan nintzen lehen aldiz. 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